Gujarat is the 6th largest state in India, located in the western part of India with a coastline of 1600 km (longest in India). It is one of the most popular tourist regions in the country, and was visited by 19.8 million domestic and international tourists in 2010-11. Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara. Gujarat is the one and only place to view pure Asiatic lions in the world. During the Sultanate reign, Hindu craftsmanship mixed with Islamic architecture, giving rise to the Indo-Saracenic style. Many structures in the state are built in this fashion. It is also the birthplace of Mahatma Gandhi and Sardar Vallabhbhai Patel, iconic figures of India's independence movement. Amitabh Bachchan is currently the brand ambassador of Gujarat Tourism. The ‘Khushboo Gujarat Ki' campaign by celebrity Amitabh Bachchan has increased tourism in Gujarat by 4 per cent per annum, twice that of national growth rate.
Within Gujarat there are a wide variety of historic forts, palaces, mosques, temples, and places of historical importance in India’s struggle for independence. Many of these palaces and forts have been converted into heritage hotels to keep tourists close to the vibrant history of Gujarat. For example, Laxmi Vilas Palace, Vadodara is reputed to have been the largest private dwelling built at the time and it is four times the size of Buckingham Palace in London. These sites are under-developed and are considered to have huge development potential. World heritage sites like Lothal, Dholavira and Champaner are also located within Gujarat.
Gujarat is well known for its rich culture. The folk arts of Gujarat form a major part of the culture of the state. It preserves the rich tradition of song, dance, drama as well. Handicrafts include Bandhani, patolas of Patan, kutchhi work, Khadi, bamboo craft, block printing, embroidery, woodcraft, metal crafts, pottery, namda, rogan painting, pithora and many more handicrafts. The Arabs, Portuguese, Dutch, Mughals and British as well as Parsis have left their mark on Gujarat’s culture.
Gujarat - Home to multitude devotional centres and temples with famous religious centers like Dwarka, Dakor, Ambaji, Palitana, Mahudi, Shankheshwar, Hutheesing Jain Temple, Somnath, Girnar, Shamlaji, Bahucharaji, Pavagadh, Kabirvad, Sun Temple, Modhera, Akshardham (Gandhinagar), Shri Swaminarayan Mandir, Ahmedabad, Vasai Jain Temple, Jain temples, Hindu Temples and Sudama Mandir. Ashapura mataji madh- Kutch, Swaminarayan Mandir - Bhuj, Narayan Sarovar, Tulsi Shyam, Sattadhar, Lojpur, Junagadh Buddhist Cave Groups etc.
Gujarat is also known for world famous shrine of shehenshah e Gujarat hazrat syed Ali meera datar and it comes under government heritage site.Shrine of hazrat syed ali meera datar baba is one the few shrines in india where thousands of people from all religions visit daily to take blessings.Followers of shrine believe that each and every problem and suffering of human life can be solved by spiritual force of shrine.Shrine is situated in a small village named unavailable(mehsana) which is about 90km from Ahmedabad.
Gujarat is habitat for the world's rarest as well large number of fauna and flora. Fauna includes Asiatic lions, wild ass, blackbuck, bears, monkeys, nilgai, paradise flycatcher, chinkara, dolphins, whale shark and migratory birds like flamingos, pelican, and storks. Flora includes species of khair, sadad, timru, babul, salai, khakro, ber, asundro and bordi. The state also has national park. Sanctuaries at Gir National Park, Marine National Park, Gulf of Kutch, Vansda National Park, Nalsarovar Bird Sanctuary, Kutch Bustard Sanctuary, Purna Wildlife Sanctuary and Blackbuck National Park, Velavadar.
Tourism Department along with Forest Department of Gujarat are maintaining many campsites to promote ecotourism in Gujarat