Malaysia is ranked 11th in the world and 2nd in Southeast Asia for tourist arrivals.
In an effort to diversify the economy and make Malaysia's economy less dependent on exports, the government pushed to increase tourism in Malaysia. As a result, tourism has become Malaysia's third largest source of foreign exchange income. and accounted for 7% of Malaysia's economy as of 2005.
The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008.
Tourism is a major economic factor in the Kingdom of Thailand. Estimates of tourism receipts directly contributing to the Thai GDP of 12 trillion baht range from nine percent (1 trillion baht) (2013) to 17.7 percent (2.53 trillion baht) in 2016. When including indirect travel and tourism receipts, the 2014 total is estimated to have accounted for 19.3 percent (2.3 trillion baht) of Thailand's GDP.:1 The global average for tourism revenue is nine percent of GDP.
The Tourism Authority of Thailand (TAT) uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.
Tourism in Singapore is a major industry and contributor to the Singaporean economy, attracting 15,231,469 international tourists in 2015, over thrice of Singapore's total population. It is also environmentally friendly, and maintains natural and heritage conservation programs. Along with this, it also has one of the world's lowest crime rates. As English is the dominant one of its four official languages, it is generally easier for tourists to understand when speaking to the local population of the country, for example, when shopping. Transport in Singapore exhaustively covers most, if not all public venues in Singapore, which increases convenience for tourists. This includes the well-known Mass Rapid Transit (MRT) system.
The Travel and Tourism Competitiveness Report 2015 ranks Singapore 11th out of 141 countries overall, which was the second best in Asia only behind Japan (ranked 9th). The report ranks Singapore's business environment, international openness, also travel and tourism policy and enabling conditions as the best in the world (ranked 1st). However, the island nation scored rather low in natural and cultural resources sub-index (ranked 40th).
The Orchard Road district, which is dominated by multi-storey shopping centres and hotels, can be considered the center of tourism in Singapore. Other popular tourist attractions include the Singapore Zoo, River Safari and Night Safari, which allows people to explore Asian, African and American habitats at night without any visible barriers between guests and the wild animals. The Singapore Zoo has embraced the 'open zoo' concept whereby animals are kept in enclosures, separated from visitors by hidden dry or wet moats, instead of caging the animals, while the River Safari, features 10 different ecosystems around the world, including the River Nile, Yangtze River, Mississippi, Amazon as well as the Tundra and has 300 species of animals, including numerous endangered species.
Jurong Bird Park is another zoological garden centred on birds, which is dedicated towards exposing the public to as much species and varieties of birds from around the world as possible, including a flock of one thousand flamingos. The tourist island of Sentosa, which attracts 19 million visitors in 2011, is located in the south of Singapore, consists of about 20–30 landmarks, such as Fort Siloso, which was built as a fortress to defend against the Japanese during World War II.
Guns from the World War II era can be seen at Fort Siloso, from a mini-sized to a 16 pound (7 kg) gun. Moreover, the island has built the Tiger Sky Tower, which allows visitors to view the whole of Sentosa, as well as the Sentosa Luge, a small one- or two-person sled on which one sleighs supine and feet-first. Steering is done by shifting the weight or pulling straps attached to the sled's runners. Among the latest tourists attractions built in Singapore includes the two integrated resorts which houses casinos, namely Marina Bay Sands and Resorts World Sentosa, a Universal Studios theme park and Gardens by the Bay.